Dandy Rugs
An online store for a Persian rug and toshak showroom
A Persian rug and toshak showroom in Dandenong, sold online and in store. The build carries a scroll-led brand story into a catalogue browsable by reed count, in three languages.
- Client
- Dandy Rugs & Furniture, Dandenong
- Industry
- Retail
- Live site
- dandyrugs.com.au
What we built
Dandy Rugs sells hand-finished Persian rugs and toshak sets from a showroom in Dandenong, and wanted the same range online. The site opens on a scroll-led brand story and leads into a catalogue organised the way the trade talks about rugs: by reed count, at 700, 1200 and 1500 reeds, with toshak sets in a section of their own.
Not every customer knows what they are looking for, so a sixty-second Find Your Rug quiz points them to the right part of the range before they reach the catalogue. Delivery, rug-care and buying guides sit alongside, and the whole site is available in English, Farsi and Urdu for the community the showroom serves.
What we delivered
- Website Design
- Web Development
- E-Commerce & Product Catalogue
- Multilingual Build (English, فارسی, اردو)
- Local SEO & Structured Data
- Mobile Optimisation
Inside the site
Screenshots of the live site, taken in September 2026.
